PUBLICATIONS

ShortCut: The art of digital M&A

digital

pmi

The ongoing crisis brutally exposes that companies are still struggling with their digitalization activities and highlights the urgency to build up digital capabilities rapidly. As a key driver, digital M&A facilitate the required digital transformation activities for these companies. But traditional integration frameworks often fail. This publication outlines a new tailored PMI approach for digital assets that allows companies to sustainably benefit from digital deals.