Deal Announcement

goetzpartners advised the owners of Dentrade on the sale of its Norwegian and German operations to Modern Dental Group

26. septembre 2016


Modern Dental Group Limited, a Hong Kong listed public company with operations in Asia, North America and Europe, acquired Dentrade's Norwegian and German operations from its shareholders. With these important acquistions, Modern Dental is able to further penetrate its existing markets in Europe and expand its distribution network.
The acquisition of Dentrade enables the increase of Modern Dental's average selling prices by capturing margins that were previously ceded to its distributors which in turn is expected to accelerate the Group's revenue and profit growth in the Norwegian and German markets.
For Dentrade's owners the motivation for the sale was to find a suitable successor for their business after their planned retirement.


Dentrade Group markets and distributes high-quality, aesthetic and attractively priced dentures to dentists in Norway, Switzerland and Germany for more than 25 years. Over this long period, Dentrade has built solid and long-lasting relationships with its customers and thus created a stable customer network within its areas of distribution as well as formed a well-established brand in their respective markets.