Deal Announcement

goetzpartners advised Norauto on the sale of its Russian business to KEMP

08. août 2019

Norauto, a leading European car services centres operator, based in France, sells its Russian business unit to KEMP, one of the largest auto parts and products retailer in Russia.

The deal scope included 100% shares in Norauto RUS LLC which owned two autocentres in Moscow region, since 2011. The autocentres have advantageous locations near shopping malls and highways and combine multi-brand auto products stores and car maintenance shops.

The sale is in line with Norauto’s development strategy which foresees a focus on Western European countries. For KEMP, the acquisition allows to strengthen its position in the Moscow region.

The transaction documentation was signed on 28 June 2019. The deal value is not disclosed.

goetzpartners Russia GmbH acted as an exclusive M&A advisor to Norauto.



Norauto is a brand of Mobivia. Mobivia represents and manages 9 brands and 26 start-ups whose goal is to offer useful, innovative and sustainable mobility solutions for every single user and their transport and travel needs.

As the European leader in vehicle maintenance and equipment, with over 2,070 workshops and automotive stores across its networks (Norauto, A.T.U, Midas and Carter-Cash), Mobivia has firmly established itself as a pioneer and benchmark in the field of new mobility now and in the future.

Since 2016, Mobivia has been working for its automotive brands to detect and accelerate innovative solutions with its CarStudio entity.

With its business accelerator Via ID, created in 2010, Mobivia also supports and deploys new, intelligent and sustainable mobility projects for people everyday needs (including Drivy, Heetch, Smoove, Xee, and more).

Its 22,000 employees work across 20 countries daily with the same humanistic, entrepreneurial and open approach. In 2018, Mobivia achieved a turnover of 3.2 billion euros, half of which outside France.

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KEMP is a family-run business which operates in retail and e-commerce segments of auto parts and other products and offers a wide range of auto maintenance services in Moscow and Moscow region.

Founded in 1989, now KEMP owns seven autocentres with over RUB 1.5 billion annual revenue.

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Zulfiya Bryatkova

Emil Zakirov
Associate Director

Andrey Komarov