Deal Announcement

goetzpartners advised Marlin Equity Partners on the acquisition of a majority stake in COYO with a Commercial Due Diligence

23. novembre 2020

goetzpartners' Private Equity Consulting Practice advised Marlin Equity Partners (“Marlin”) with a Commercial Due Diligence on the acquisition of a majority stake in COYO GmbH (“COYO” or “the Company”), a leading provider of B2B social intranet and employee engagement software solutions.

The strategic assessment included a comprehensive analysis of COYO’s software solution and its market environment with a particular focus on the company’s differentiating edge compared to its competitors, which was validated, among others, on the base of a detailed functionality and UX/ UI testing and benchmarking. Despite dynamic customer adoption rates in a relatively young market, goetzpartners evaluated magnitude and sustainability of future growth expectations whitin COYO's addressed market segments, also taking into account short- and long-term effects from the COVID-19 pandemic. In addition, the Commercial Due Diligence included a thorough analysis of COYO's customer base and an assessment of its integration partner portfolio, which is a major corner stone of the company's scalable go-to-market approach.

Marlin Equity Partners is a global investment firm with over $ 7.4 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 170 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

COYO is one of the leaders in the modern intranet software market space. The company offers a comprehensive B2B communication and engagement software platform that is delivered via desktop and mobile applications. COYO’s platform allows employers to engage with their employees at any time and place, which provides valuable tools to support connectivity and collaboration in the transforming global working environment. Headquartered in Hamburg, Germany, COYO employs over 140 professionals and provides its software solution to over one million end users. For further information, please visit the company website at


Dr. Sigurd Kitzer

Alexander Reitmann

David Oesterschlink
Senior Consultant

Teresa Hammer

Edwin Steffan

Ferdinand Gottwald

Simon Fey