Deal Announcement

goetzpartners advised Mapp Digital, a portfolio company of Marlin Equity Partners, on the acquisition of Webtrekk with a Commercial Due Diligence

14. mai 2019

goetzpartners' Private Equity consulting team supported Mapp Digital ("Mapp"), a US-headquartered portfolio company of Marlin Equity Partners, with a Commercial Due Diligence on its acquisition of Webtrekk GmbH ("Webtrekk" or "the Company"), a market-leading customer intelligence platform.

The Commercial Due Diligence included a comprehensive assessment of Webtrekk's business with particular focus on the company's competencies along the value chain as well as its existing customer base and competitive landscape. Furthermore, goetzpartners assessed Webtrekk's synergetic fit with Mapp Digital including an extensive evaluation of the combined product offering and growth levers.


Webtrekk is a leading provider of marketing analytics and customer intelligence software. The company offers a GDPR-compliant, enterprise-grade customer intelligence solution that enables marketers to optimize the customer experience through data-driven, precisely targeted and personalized campaigns. The company is headquartered in Berlin, with additional offices in Italy and Spain.


Mapp provides digital marketing solutions that combine customer acquisition and engagement into one simple platform, with built-in, cross-channel capabilities. Mapp is headquartered in San Diego with global offices in eight countries and is a Marlin Equity Partners portfolio company.


Marlin Equity Partners is a global investment firm with over $6.7 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 140 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London.


Dr. Sigurd Kitzer

Stephan Schömer

David Oesterschlink

Sebastian Mörler
Associate Consultant

Carmen Zimmermann
Associate Consultant