Deal Announcement

goetzpartners advised Büll Family Office on its investment in Mister Spex

22. août 2019

goetzpartners advised the Büll Family Office on its investment in Mister Spex, the leading European online retailer of spectacles and optics services. This investment was part of a financing round of EUR 65 million, led by the Büll Family Office.

The proceeds from the financing round will be used to drive Mister Spex’ store expansion and internationalisation strategy as well as to increase supply chain and logistics capabilities.

“Our success in the previous year shows how our business model has changed the industry”, said Dirk Graber, founder and Managing Director of Mister Spex. “With the support of this financing round we will further strengthen our growth. We have identified three investment areas: store expansion, internationalization and logistics. With the Büll Family Office we have found a strong partner, specialized in the retail segment, to accelerate our expansion strategy.”

“We are also highly convinced by the brand and business model of Mister Spex and are therefore very delighted to now be part of this success story. Due to our extensive experience in commercial real estate we will actively support the Management in its store expansion”, said Albert Büll, founder of the Büll Family Office.

Raschke von Knobelsdorff Heiser acted as legal advisor to the Büll Family Office.

goetzpartners Corporate Finance acted as exclusive financial advisor to the Büll Family Office, underlining our competence as advisor of choice in the retail / e-commerce segment.

About the Büll Family Office:
The Büll Family Office is the family office of Albert Büll, founder of the B&L Gruppe which specializes in real estate development, based in Hamburg, Germany. It is focused on real estate project development, smart energy management, renewables, growth capital for start-ups and venture capital.

About Mister Spex:
Mister Spex GmbH is Europe’s leading online optician. Through its website, the Berlin-based company offers, alongside contact lenses, the most comprehensive range of ready-to-wear spectacles with focus on modern design at attractive prices. In addition to transparent pricing and cost savings for complete prescription glasses, customers benefit from free services such as eye tests and glasses adjustments, as Mister Spex already works in partnership with 500 local opticians in Germany, Austria, Switzerland, the Netherlands and Sweden. Mister Spex serves more than three million customers throughout Europe. The company currently employs over 400 staff. In February 2016 Mister Spex opened its first store in Berlin and was honored in the same year for its innovative store design with the Red Dot Award. Today the company operates eleven own stores in Germany.


Ivo Polten
Managing Director

Gerwin Weidl

Robert Wagon