Deal announcement

goetzpartners advised Armira Holding Group

26. mai 2021

goetzpartners advised Armira Holding Group on the financing of the acquisition of a majority stake in Salesfive GmbH

goetzpartners advised ARMIRA, a Munich-based holding group focused on privately-held medium-sized “Mittelstand” businesses in DACH, on the financing of the acquisition of a majority stake in Salesfive GmbH (“Salesfive” or the “Company”), a leading digital transformation consultancy and top 5 full-service Salesforce partner in German-speaking Europe.

Within a competitive and fast-paced M&A process, goetzpartners provided key support during the entire transaction process and secured a tailormade financing solution for a dynamic and rapidly growing digital consulting business. goetzpartners played a vital role in performing a lender education, managing third-party consultants to ensure targeted and bankable due diligence reports, and advising during the credit documentation negotiation.

Our excellent process and debt expertise and unrivalled financier network enabled ARMIRA to successfully close and fund the transaction with a competitive financing package at attractive terms and conditions only 6 weeks after the first contact with relevant financiers.

About Salesfive GmbH
Headquartered in Munich, Germany, Salesfive is a strategic digitalization and strategic IT sparring partner, shaping the digitalization of their clients. The Company offers full-service solutions along the entire project lifecycle and across the entire Salesforce software suite. Salesfive is a highly sought after and constantly growing platform of ~100 Salesforce experts with >270 Salesforce certificates. The Company is uniquely positioned and has an ever-increasing and sticky customer base ranging from medium-sized companies to blue-chips. The Company was founded in 2017 by Florian Gehring, Timur Nurdogan, Dylan Johnston, Chris Brown, who remain significant minority shareholders of the business, and Sven Strehlke.

ARMIRA is a holding group focused on equity investments between €20m to €200m in market-leading medium-sized “Mittelstand” businesses in Germany, Austria and Switzerland (DACH).
With its unique capital base from entrepreneurs and entrepreneurial families, ARMIRA has the flexibility to invest without a fixed term and can focus on the long-term development of its portfolio companies.

Transaction Team

Philipp Widmaier
Managing Director

Maximilian Zeiler
Associate Director