Deal Announcement

goetzpartners advised Afinum on the financing of the acquisition of SanderStrothmann Group

15. janvier 2021

goetzpartners advised Afinum, the independent financial investor, on the financing of the acquisition of SanderStrothmann Group, a leading full-service CDMO in the fast-growing market for cosmetic, beauty and healthcare products, in the context of an entrepreneurial succession situation.

goetzpartners provided key support during the entire transaction process and secured a tailormade financing solution in a competitive and fast-paced M&A auction process. In order to ensure a successful financing outcome and provide the client with two possible financing solutions, an all-senior bank club and a unitranche structure, we approached suitable financiers, both banks and debt funds, from our extensive and unrivalled financier network. During the process, we played a vital role in performing a lender education, managing third-party due diligence providers to ensure targeted and bankable due diligence reports, preparing relevant transaction documents, and giving key advice during the credit documentation phase. With our successful management of the financing process we enabled Afinum to provide the most attractive purchase offer and win the acquisition of SanderStrothmann Group within a competitive M&A auction process against a tightening bid deadline.

Afinum is an independent financial investor wholly-owned by its management with offices in Munich, Zurich and Hongkong, specializing in the acquisition of shareholdings in financially sound and successful mid-market companies in the German speaking region as well as in neighboring countries in Europe.

SanderStrothmann Group, consisting of the two group entities SanderStrothmann GmbH and Compes Cosmetic GmbH & Co. KG (“Compes”), is a leading certified full-service CDMO (contract development and manufacturing organization) in the fast-growing market for cosmetic, beauty and healthcare products. SanderStrothmann Group is a preferred partner to global brand-owners and distribution firms that usually lack development and manufacturing competence in beauty and healthcare products. The Group’s broad product portfolio covers tailor-made cosmetics, biocides/repellents, sanitizers, and health/beauty supplements with a focus on active ingredient cosmetics and solution-oriented health products. SanderStrothmann GmbH was founded in 2000 by Michael Sander and Rene Strothmann who in 2019 also acquired a majority stake in Compes. The two group entities employ a total of approx. 160 staff at their joint site in Georgsmarienhütte, Lower Saxony, where the Group also operates two certified high-tech laboratories with state-of-the-art equipment.

goetzpartners is an independent advisory firm for all key issues of entrepreneurial activity: Strategy, M&A, Transformation. With 300 professionals operating out of 13 offices in 11 countries, we advise clients worldwide in all key industries. Based on this in-depth sector and product expertise goetzpartners has been successfully executing more than 200 M&A transactions and numerous national and international consultancy engagements over the past 10 years. Our product portfolio combines the three major services investors need during transaction processes: M&A, Commercial Due Diligence and Debt Advisory.


Transaction Team


Philipp Widmaier
Managing Director

Maximilian Zeiler
Associate Director