Deal announcement

goetzpartners advised Liberta Partners

15. März 2024

goetzpartners advised Liberta Partners on its investment in Negotiation Advisory Group with a Commercial Due Diligence

goetzpartners advised Liberta Partners ("Liberta") with a Commercial Due Diligence on its investment in Negotiation Advisory Group ("NAG"), a leading consultancy for negotiation management based in Mannheim, Germany.

The Commercial Due Diligence approach was tailored to validate the company's and key peoples' expertise and unique market positioning with a consulting approach based on game theory, behavioral economics, psychology, and data science. It allowed to establish confidence in the sustainability of a historically rapid growth trajectory, which established Negotiation Advisory Group as a leading consultancy for negotiation management within only five years after its foundation in 2018.

The project complements our extensive track record in providing strategic and commercial advisory services in business services and especially in the segment of management and business consulting.

About Negotiation Advisory Group
Negotiation Advisory Group is Europe's leading negotiation management consultancy. Established in 2018, NAG combines game theory, behavioral economics, psychology, and data science as well as project experience in an innovative „System of Negotiation“ for optimized negotiation results. NAG has executed more than 2,900 projects with an annual negotiation value of € 25bn with more than 50 international experts. The firm's customers include international blue chips as well as mid-sized enterprises. Being part of NAG since its foundation, Katharina Weber assumed the role as the company's CEO.

About Liberta Partners
Established in 2016, Liberta Partners is a multi-family holding headquartered in Munich. Liberta Partners' investment focus comprises German-speaking companies with operational and strategic potential with a sweet spot in succession plans and carve-outs. Its portfolio companies are proactively supported on the basis of its long-term "100% Core & Care"-concept and benefit from an innovative, entrepreneurial approach at Liberta Partners. Its team comprises 20 professionals within the areas of M&A, corporate development, as well as legal and administration, complemented with an active industry advisory board.

Transaction team:

Alexander Reitmann

Constantin Scarisbrick
Senior Consultant

Julian Hermanutz

Calvin Knautz
Associate Consultant

Dennis Tuerk
Associate Consultant

Tom Kuhla
Associate Consultant

Dr. Gerrit Schütte
Managing Director