Deal announcement

goetzpartners advised Deutsche Invest Capital Solutions

21. Februar 2024

goetzpartners advised Deutsche Invest Capital Solutions on the acquisition of Iconia Group with a Commercial Due Diligence

goetzpartners advised Deutsche Invest Capital Solutions GmbH ("DI Capital Solutions") with a Commercial Due Diligence for the acquisition of Iconia Group AG ("Iconia"), a Swiss-based company that provides B2B customer engagement services for the global luxury industry.

The project included a comprehensive analysis of Iconia's business model and client relationships, with a focus on group synergies resulting from the company's product and service offering, especially from building a consistent brand image on a global scale and along the entire customer journey. goetzpartners developed a comprehensive bottom-up market model to quantify and segment the size and growth of the addressed Product Visualization, Product Packaging, and Creative Interior Solutions markets, and to assess the sustainability of respective key drivers. Iconia's unique value proposition was underlined by benchmarking competitors' product and service offering, operational setup, and performance along key purchasing criteria. The Commercial Due Diligence was concluded with an assessment of Iconia's topline and gross margin planning.

The project complements our extensive track record of providing commercial advisory services in the B2B services and brand experience space.

About Iconia
The Iconia Group, with over 30 years of industry expertise, specializes in elevating the retail experience for exclusive brands. Offering services such as design, development and manufacturing of Visual Merchandising and interior architecture projects, Iconia collaborates closely with its subsidiaries across Europe and Asia. This collaboration ensures clients receive a tailored in-house service, emphasizing top quality and customer satisfaction. Presently, the company boasts a workforce of around 500 dedicated professionals.

About Deutsche Invest
Deutsche Invest Capital Partners GmbH is an entrepreneurial alternative asset management platform with an investment focus on Europe. Its investment strategies are Capital Solutions, Technology and Special Situations.
DI Capital Solutions invests in small and mid-cap companies in Europe, in particular the DACH region (Germany, Austria, Switzerland), combining entrepreneurial capital with profound execution skills and extensive experience to cover a broad spectrum of complex situations. Its investments usually occur in the form of leveraged buyouts, implementation of buy-and-build/roll-up strategies and investments in selected mature growth situations.

Transaction team: 

Dr. Gerrit Schütte
Managing Director

Gerrit Bückins

Andreas Haselbach

Louisa Frank

Julian Hermanutz

Tom Kuhla
Associate Consultant