Deal announcement

goetzpartners advised Armira Holding Group on the acquisition of a majority stake in Salesfive GmbH

26. April 2021

goetzpartners advised Armira, a Munich-based holding group focused on privately-held medium-sized “Mittelstand” businesses in DACH, on the acquisition of a majority stake in Salesfive GmbH (“Salesfive” or the “Company”), a leading digital transformation consultancy and top 5 full-service Salesforce partner in German-speaking Europe.

goetzpartners' Transaction Advisory Group acted as sole and exclusive M&A and Debt buy-side advisor to Armira. This transaction further underlines our competence as advisor of choice in the digital space, underpinning our industry know-how. The combination of M&A and Debt Advisory outlines the great success of the sponsor coverage activities within our Transaction Advisory Group which summarizes our buy-side support services (M&A, Commercial and Debt Services) for private equity clients.

The transaction has been signed on 20th April 2021 and is expected to close in Q2 2021 with the debt financing process currently being ongoing. Details of the transaction were not disclosed.

Headquartered in Munich, Germany, Salesfive is a strategic digitalization and strategic IT sparring partner, shaping the digitalization of their clients. The Company offers full-service solutions along the entire project lifecycle and across the entire Salesforce software suite. Salesfive is a highly sought after and constantly growing platform of ~100 Salesforce experts with >270 Salesforce certificates. The Company is uniquely positioned and has an ever-increasing and sticky customer base ranging from medium-sized companies to blue-chips. The Company was founded in 2017 by Florian Gehring, Timur Nurdogan, Dylan Johnston, Chris Brown, who remain significant minority shareholders of the business, and Sven Strehlke.

Armira is a holding group focused on equity investments between €20m to €200m in market-leading medium-sized “Mittelstand” businesses in Germany, Austria and Switzerland (DACH).
With its unique capital base from entrepreneurs and entrepreneurial families, Armira has the flexibility to invest without a fixed term and can focus on the long-term development of its portfolio companies.


Philipp Widmaier
Managing Director

Maximilian Zeiler
Associate Director


Milan Saric

Managing Director

Christina Bacher

Karim Hassan