THE TONE IS GETTING TOUGHER
Strained relationship between automobile suppliers and manufacturers
The partnership between German automotive manufacturers and their suppliers has become more difficult. In 2016, suppliers are significantly more dissatisfied than just a few years ago in particular with premium brands (goetzpartners Supplier Study 2013).
More than 100 experts from the supplier industry were asked in in-depth interviews about how they view cooperation with the automotive manufacturers. Criticism focuses on the topics of innovation and communication. Other results:
- Porsche in first place in the overall ranking
- 2016 vs. 2013: BMW Mini, Mercedes-Benz and Audi fare worse
- Jaguar Landrover in first place for innovation
All rankings for the individual categories can be found in our XXL information graphic (click below for download).