Study: The crystalline photovoltaic market: How dangerous is the Chinese dragon in reality?

Management Consultants Energy/Utilities

This qualifies them in particular for the customer segment made up of large-volume field installation projects. This is one of the findings of a recent study by goetzpartners looking into the global market in which crystalline PV manufacturers operate.

"International players still have everything to play for in the battle against the Chinese dragon," says Michael Sanktjohanser, Managing Director at goetzpartners, who was in charge of the study. "If international suppliers concentrate on their strengths and align their future business models accordingly, they will be able to hold their own in a growing market. But it won't be a walk in the park, given that especially the Chinese suppliers are in a position to make good their competitive disadvantages much faster than the international suppliers."