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Sports media and technology firm deltatre has announced the acquisition of IMPIRE AG, a subsidiary of CAIROS technologies AG. IMPIRE AG is a leading provider of premium sports data and digital media services, as well as TV graphics and performance analysis technologies in German-speaking markets. In line with deltatre’s steady track record of growth, the acquisition of IMPIRE represents a significant step forward in deltatre’s strategic expansion and constitutes the first corporate acquisition in the Italian firm’s 28-year history. goetzpartners acted as financial advisor to CAIROS technologies AG.
By combining the strengths and product portfolios of the two market leading companies, deltatre will be able to deliver a more extensive range of best in-class products and services to its global customer base. Moreover, deltatre will also tap into IMPIRE’s attractive client portfolio in German-speaking markets, including top media companies, broadcasters, football clubs, federations and leagues.
In addition to working together to offer a more comprehensive suite of solutions ranging from data gathering to editorial services, IMPIRE’s established presence in the Central European region will accelerate deltatre’s growth in target sectors within the area. The acquisition will also provide deltatre with the global ownership of key proprietary technologies and products such as the VIS.TRACK optical tracking system and the VT.GPS, an easy to use GPS solution for physical performance analysis.
“This union will give us the important opportunity to be closer to our customers and to deliver more fully in the German market directly.” explains Giampiero Rinaudo, CEO and Co-Founder at deltatre. “Inheriting IMPIRE’s great tradition of technical achievement will constitute a qualitative addition to our portfolio and, most importantly, deltatre will be in a prime position to offer a full spectrum of services not only in Germany, but also to expand to new markets in Central and Eastern Europe.”
Christian Holzer, CEO of IMPIRE, concludes, “deltatre will offer us the strategic power to advance in the development and delivery to our national and international clients. We are convinced that deltatre’s successful sporting track record makes it the best strategic partner for IMPIRE and we look forward to providing the market with new cutting edge solutions and services”.
About IMPIRE AG:
Since its foundation in 1988, IMPIRE AG has developed into one of the leading independent media service provider in Germany. Impire AG is a subsidiary of CAIROS technologies AG. Its list of clients includes most of the big broadcaster, publisher, media companies and football clubs as well as sports federations and leagues. IMPIRE’s extensive product suite comprises solutions for B2B (such as media clients, clubs, associations and corporates): professional editorial and broadcasting graphics services for TV, online, print and mobile as well as professional tracking, visualization and match analysis solutions. www.impire.de
There is a way to make sport events come to life for audiences everywhere. Using innovative technology, creativity and total commitment, the people at deltatre do exactly that. With staff in Turin, London, Manchester, Lausanne, Paris, Munich, New York, Portland, Sydney, Miami and Mumbai, deltatre has over 27 years’ experience at the highest level of international sport. Always striving for the next level of interaction, we consider the future of global sport engagement to be multi-platform and social. www.deltatre.com