HDTV important opportunity for increased competition on the TV market
In September and October 2009, goetzpartners conducted a representative survey among Germans aged between 14 to 69 years. There was a clear indicator that 65% of the participants are interested in high-resolution offers. In addition, the survey showed that there are currently 19 million HD- capable TV sets in German households, which confirms the high interest in this new technology: "64% of survey participants even would be prepared to switch from a traditional TV infrastructure supplier to an IPTV supplier because of the availability of HDTV offers", Dr Alexander Henschel, Managing Director with goetzpartners Management Consultants, explains.
Press release available in German.