goetzpartners launches their online magazine, “Transformation Beats”
On the content marketing platform, innovators and digital change leaders have their say
Munich, 2/11/2016 – On www.transformationbeats.com, entrepreneurs, CxOs and executives experience how other changes are initiated and implemented live. The new online magazine is the key component of goetzpartners’ content marketing campaign, which deals with transformation. It presents leading companies and personalities for transformation, digitisation and innovation – in the form of interviews, best practices and reports. These shared experiences inspire readers to evaluate and dynamically change their personal situations.
In the first few articles, for example, Google’s innovation leader, Frederik G. Pferdt, explains how companies can create and nurture a business culture in which “new thinking” becomes the norm. The chairperson of the DGFP (German Society for Personnel Management), Katharina Heuer, talks to goetzpartners’ leadership expert, Eberhard Hübbe, about the influence of authentic leadership on the success of change within companies. Also, the web pioneers and investors, Dirk Freise and Martin Ostermayer, shed light on why some start-ups are going strong, whilst others simply go down the drain.
On a regular basis, the magazine covers stories that show companies on their way to a digital transformation. Experts in academia and society highlight the events and apply the necessary background knowledge.
Focus: Taking charge instead of drifting along
“The readers of ‘Transformation Beats’ gain a deep insight about the changes in their own companies,” says Ines Bieger, Director of Marketing & PR at goetzpartners. “In the magazine, we meet with pioneers and innovators and listen to them talk about their very specific experiences.” Also – and this comes above all – when talking about transformation: You have to think outside the box.”
The thematic focus of the magazine reflects one of the core competencies at goetzpartners: The consultants help companies plan and implement changes in a strategic manner – also through acquisitions and investments. At the same time, they specifically promote the agile forces that enable companies to adapt in the long-term. They help companies shape their own transformation process instead of just drifting along.
Transformation Beats is supported by independent journalists, and guest authors contribute additional content. Transformation Beats is available in both German and English. The online magazine can be found at: www.transformationbeats.com
About goetzpartners: Advisory for Strategy, M&A and Transformation
goetzpartners is an independent advisory firm for all key issues of entrepreneurial activity: Strategy, M&A and Transformation. With more than 300 professionals operating out of 14 offices in 11 countries, we advise clients worldwide in all key industries.
goetzpartners ranks among best-performing German advisory firms (Lünendonk®). In the “Best of Consulting” awards, goetzpartners took first place in the “Project Excellence” (2014) category and received an award in the “M&A, Finance and Risk Management” category (2015).
Ines Bieger, goetzpartners
Director Marketing & PR
T + 49-89-290725-337
Alexandra Ott, Text100
Senior Account Executive