Strained relationship between automobile suppliers and manufacturers

The partnership between German automotive manufacturers and their suppliers has become more difficult. In 2016, suppliers are significantly more dissatisfied than just a few years ago in particular with premium brands (goetzpartners Supplier Study 2013).

More than 100 experts from the supplier industry were asked in in-depth interviews about how they view cooperation with the automotive manufacturers. Criticism focuses on the topics of innovation and communication. Other results:

  • Porsche in first place in the overall ranking
  • 2016 vs. 2013: BMW Mini, Mercedes-Benz and Audi fare worse
  • Jaguar Landrover in first place for innovation 

All rankings for the individual categories can be found in our XXL information graphic (click below for download).

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