ShortCut:The end of telco stores?
Future scenarios for the telecom sector‘s retail footprint
The current global pandemic and its implications highlight the tremendous importance of telecommunications companies – and the industry is momentarily operating at full capacity. But still, this does not hide the fact that the telecommunications landscape has been under pressure for many years.Forced to transform, telcos worldwide are carefully evaluating the sustainability and impact of their retail footprint. Nevertheless, despite being a major cost bucket – physical sales channels are still one of the most important revenue drivers. But what happens if external events, like the COVID-19 panedemic, render physical sales channels useless over night?
This publication dives into the short-term actions that telcos need to take in order to successfully ramp up their physical stores, but also which three main scenarios they should consider for their long-term retail strategy.