Harvesting customer insights in book publishing



How can traditional publishers counter declines readership and revenue? By creating razor-sharp lines of books, tailored to meet customer preferences and individual content tastes. However, our latest study reveals a critical difficulty. Currently, almost every step in publishing houses’ value chains is characterized by a (more or less severe) information deficit. Our Read-up "Harvesting customer insights in book publishing" outlines how to explore the full potential of customer data.