PUBLICATIONS

 

Bei goetzpartners leben wir Diversität und Chancengleichheit. Wenn in Texten aus Gründen der besseren Lesbarkeit das generische Maskulinum verwendet wird, sind damit stets wertfrei alle Menschen gemeint.

Harvesting customer insights in book publishing

transformation

tmt

How can traditional publishers counter declines readership and revenue? By creating razor-sharp lines of books, tailored to meet customer preferences and individual content tastes. However, our latest study reveals a critical difficulty. Currently, almost every step in publishing houses’ value chains is characterized by a (more or less severe) information deficit. Our Read-up "Harvesting customer insights in book publishing" outlines how to explore the full potential of customer data.