Studies

goetzpartners Study: Context is King

IPTV has finally arrived in the living room as the television of the future and offers users genuine added value through its interactive supplementary services. There is great consumer demand for traditional features, such as time-shift TV and VoD, but also surfing the internet and access to pre-selected apps. Users are also willing to pay for content as long as it is not freely available elsewhere and is provided to an appropriate quality standard.

IPTV will continue to enjoy success on account of the increasing market penetration of mobile and hybrid devices. goetzpartners looked at which type of content consumers want to use, on which devices and in which usage contexts. Besides the trends and developments on the IPTV market, the question of which content and technical features are worthwhile and how mobile devices influence TV usage were also analysed. We derived key findings and recommendations for action from these representative results for content and infrastructure providers as well as platform operators and device manufacturers.