Return on IPTV - how to earn money with the TV of the future
The increasing number of users of IPTV products enable the market players to develop their business models profitably. However, only a limited number of of them will hold their ground.
Due to the still high purchasing costs for IPTV content and the basic investments in the technical infrastructure goetzpartners expects that mainly the well established IPTV providers will be able to take care of customers substantially. Only a few new IPTV providers (e.g. publishing houses, telecommunication companies or producers of mobile devices) will gain relevant market shares in the foreseeable future.
(Study in German language)

