IPTV - A Flop on the Verge of its Break-through?

IPTV has difficulties in the German market. In a representative survey among IPTV users and market players goetzpartners has found out five success factors that might help leverage IPTV in the market.

• Suppliers have to invest in their nets and to pitch them to users with attractive offers. IPTV still requires internet connection with a band width of more than 3 Mbit/s for TV with a standard SD quality and more than 6 Mbit/s for TV in HD quality. The higher the offered band width, the better the TV experience and the possibilities of IPTV.
• Suppliers have to establish IPTV as a brand. Only strong brands that are tailored to the target group will be successful.
• IPTV has to offer attractive added-value to the consumers by interactive and individualized offers.
• IPTV requires attractive pricing. To this, the advertising market can contribute considerably if it adapts to the needs of IPTV and develops reasonable revenue models.
• IPTV must be simple and easy to use. This applies for hardware, IPTV offers and additional functionalities.

(Study in German language)