What the "new Internet" means for the "Old Economy"
Two terms are dominating the discussion regarding the "new Internet" - Web 2.0 and IPTV. The "new Internet" is far more than Youtube, Xing and StudiVZ - it offers to companies numerous possibilities along the whole value chain. Despite the fact that a lot of companies are using the internet actively, goetzpartners has found out that only a few have developed a holistic internet strategy, as goetzparters has found out. The main reasons are a lack of understanding of the new Internet's mechanisms (e.g. demarcation of user generated content of commercial advertisement) and a lack of expertise (e.g. in the field of video production). more