English
European, American and Japanese manufacturers of photovoltaic modules (PV manufacturers) are still well-placed for the medium term, compared with Chinese competitors and contrary to the general perception. Their internationally recognized quality and, above all, their reliable lead times enable international manufacturers to command prices that are 16% higher than the global average and mean that banks in a position to finance extensive solar projects are more willing to lend to them.
This qualifies them in particular for the customer segment made up of large-volume field installation projects. This is one of the findings of a recent study by goetzpartners looking into the global market in which crystalline PV manufacturers operate.
"International players still have everything to play for in the battle against the Chinese dragon," says Michael Sanktjohanser, Managing Director at goetzpartners, who was in charge of the study. "If international suppliers concentrate on their strengths and align their future business models accordingly, they will be able to hold their own in a growing market. But it won't be a walk in the park, given that especially the Chinese suppliers are in a position to make good their competitive disadvantages much faster than the international suppliers."
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